Abstract For Customer Satisfaction Project

Satisfied customers remain loyal longer buy more and are less sensitive and talk favorable about the company.

Abstract for customer satisfaction project. A number of studies have shown that the long term success of a corporation is closely related to its ability to create and maintain loyal and satisfied customers adapt to customer needs and changing preferences. Customer satisfaction is an abstract concept and the actual manifestation of the state of satisfaction will vary from person to person and productservice to productservice. Customer satisfaction is something that includes many different theories that is usually not applied within the building industry that trivselhus operates in. The state of satisfaction depends on a number of both psychological and physical variables which correlate with satisfaction behaviors such as return and recommend rate.

Customers are satisfied when their expectation are met and delighted when their expectations are exceeded. In the same meaning the authors got the impression that customer satisfaction is a widely used word within the company without the full and complex understanding of the concept. Customer satisfaction with the results of any project depends upon an up front understanding of the customers needs and agreement with the customer on how the project will address those needs. A precise and accurate scope of work is essential to accomplishing these ends.

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